Lower ACos And Maximize the ROI

The eyewear products were not showing up in the search results of the target audience. As obvious, low product visibility was preventing potential buyers from reaching the products. The client was looking for professionals who could bring the products to Amazon search result pages.

Despite the opportunity to gain leverage from A+ content, the store had low-quality content spread all over. The entire content on the storefront needed a comprehensive revamp with complete product details. Proper inclusion of keywords and other optimization elements was also required.

Our client was finding it quite difficult to attain good sales volume on the giant marketplace. Obviously, the competitors had defined optimized listings and we had to surpass that level of optimization to achieve better discoverability for our products. The low visibility of the product range was the biggest obstacle between the client and the desired sales level.

from the beginning, we knew that the client's expectation from us was to have good returns from the investment to be made in optimization efforts. Our team was instructed to find and implement ways that help achieve a good volume of sales with low ad spending. Simply put, we had to keep the ACoS to the lowest possible level while ensuring good growth in lead generation.

We analyzed a couple of high-rated competitors' storefronts and listed things that worked for them. We collected product details and features from various sources and compiled comprehensive product data. The pricing of similar products was also researched to keep the pricing on the client's storefront reasonable.

After thorough keyword research, we picked some best-suited keywords for the client's products and made sure the chosen keywords were properly used in the product content, such as titles, descriptions, bullet points, meta tags, etc. Our copywriters wrote unique content that was informative as well as engaging.

When it came to product photos, we had to go ahead with a two-dimensional approach. First, we made sure that the photos presented all visual details of the products clearly and showcased products in an appealing manner. Second, all photos were to be optimized for search results. This was done by adding pertinent keywords in the alt tags. Well-optimized photos helped us create efficient listings for the client.

To achieve the goal of low ACoS and high sales volume, our experts designed efficient campaigns with high-quality promotional content, relevant keywords and key phrases, reasonable pricing, compelling calls to action, and branding elements. The ad campaigns we designed brought brilliant outcomes and the client achieved high ROI.

We designed campaigns with some expected performance results in mind and from right after the implementation of the optimization strategy and execution of the campaigns, we measured the performance and reported to the client regularly. It helped us identify the elements and practices that brought efficiency to the campaigns and on the other hand.