Helping brands maximize Amazon advertising performance by reducing ACoS while increasing sales volume and product visibility.
Amazon PPC Optimization for Lower ACoS & Higher ROI
Our Amazon advertising performance improved drastically—ACoS dropped while revenue and sales volume increased significantly. Their expertise delivered the exact results we were aiming for.
The client, an eyewear retailer selling exclusively through Amazon in India, Canada, and the USA, wanted to improve the performance of their advertising campaigns. Their goal was to reduce ACoS, increase product visibility, and generate higher sales while keeping advertising costs under control.
Our team implemented a data-driven Amazon advertising and optimization
We delivered complete Amazon listing and advertising optimization
Lower ACoS Reduced advertising cost per sale
Significant increase in product sales
Better ranking in Amazon search results
Improved return on advertising spend
Boost Revenue and Reduce ACoS with Expert Advertising Optimization and Cost Efficiency Solutions
VisionOptics Global deals in eyewear and Amazon is the only platform they use for selling their products in India, Canada, and the U.S. The products on the Amazon store are sourced from different brands and delivered to customers at reasonable prices.
Project Requirement
Overview of the
Project
According to the client, their ad revenue was very low compared to the ad spending. They wanted to improve their PPC performance by lowering ACoS and increasing overall revenue. To achieve this, they sought professionals with pertinent qualifications and adequate experience who could optimize PPC campaigns, reduce advertising costs, and drive higher sales volume.
Project Challenges
Project
Challenges
Low Product Visibility
The eyewear products were not showing up in the search results of the target audience. As obvious, low product visibility was preventing potential buyers from reaching the products. The client was looking for professionals who could bring the products to Amazon search result pages.
Substandard Product Content
Despite the opportunity to gain leverage from A+ content, the store had low-quality content spread all over. The entire content on the storefront needed a comprehensive revamp with complete product details. Proper inclusion of keywords and other optimization elements was also required.
Insignificant Sales Volume
Our client was finding it quite difficult to attain good sales volume on the giant marketplace. Obviously, the competitors had defined optimized listings and we had to surpass that level of optimization to achieve better discoverability for our products. The low visibility of the product range was the biggest obstacle between the client and the desired sales level.
Ad Budget Restrictions
from the beginning, we knew that the client's expectation from us was to have good returns from the investment to be made in optimization efforts. Our team was instructed to find and implement ways that help achieve a good volume of sales with low ad spending. Simply put, we had to keep the ACoS to the lowest possible level while ensuring good growth in lead generation.
Our Solution
Solution of
Work
Listing Optimization
We analyzed a couple of high-rated competitors' storefronts and identified elements that contributed to their success. We also added product listings, ensuring each item was clearly presented with optimized titles, descriptions, and images. Product details and features were gathered from various reliable sources to compile comprehensive and accurate product data. Additionally, pricing for similar products was researched to ensure the client’s storefront remained competitive and reasonably priced.
Fresh Content with Relevant Keywords
After thorough keyword research, we picked some best-suited keywords for the client's products and made sure the chosen keywords were properly used in the product content, such as titles, descriptions, bullet points, meta tags, etc. Our copywriters wrote unique content that was informative as well as engaging.
Product Photo Editing & Optimization
When it came to product photos, we had to go ahead with a two-dimensional approach. First, we made sure that the photos presented all visual details of the products clearly and showcased products in an appealing manner. Second, all photos were to be optimized for search results. This was done by adding pertinent keywords in the alt tags. Well-optimized photos helped us create efficient product listings for the client.
Campaign Design
To achieve the goal of low ACoS and high sales volume, our experts designed efficient campaigns with high-quality promotional content, relevant keywords and key phrases, reasonable pricing, compelling calls to action, and branding elements. The ad campaigns we designed brought brilliant outcomes and the client achieved high ROI.
Campaign Performance Evaluation
We designed campaigns with some expected performance results in mind and from right after the implementation of the optimization strategy and execution of the campaigns, we measured the performance and reported to the client regularly. It helped us identify the elements and practices that brought efficiency to the campaigns and on the other hand.
Project
Outcome
Within a short time, the client started to receive higher sales and they were surprised to see the results with so low advertising costs. The client assured us that they would refer us to their friend in the industry for all such services.
