Creating New Branding Prospects for a Home Decor Brand with Comprehensive Amazon Marketplace Revamp
The client is a global home decor brand with an online presence in over 16 countries. They deal primarily in furniture, bedding, lighting, decoration, and bathroom accessories. The company sells via multiple channels including exclusive e-store, marketplaces, and affiliate stores.
Project Requirement
Overview of the
Project
In the era when visual elements matter more than ever before, the storefront of the client lacked the needed appeal. Also, the product content and photos required radical changes. The client was looking for experts who could revamp the Amazon marketplace presence for better, result-oriented sales operations.
Project Challenges
Project
Challenges
Low Aesthetic Appeal
Improper and limited usage of Amazon’s Store Builder tool reflected in every visual of the storefront. Due to the lack of visual appeal, the store failed to impress the target audience and the sales never achieved the desired high. The decision to not hire professionals was hampering not just the sales but also the brand image of the store.
Absence of A+ Content
A+ content brings miraculous changes to the Amazon storefront content. The storefront of our client needed A+ content to showcase the home decor range in a compelling manner. The storefront didn’t offer the digital experience that a content-rich storefront delivers, and as a result of that, sales were suffering.
Unattractive Photos
The overall impression of the storefront seemed compromised due to the absence of high-quality images. The low-quality, blurry images discouraged store visitors from buying the products. Even the most elegant home decor pieces looked substandard in the photos due to poor image quality.
Unfamiliarity with Amazon Tools
While designing the storefront, neither brand registry tools nor Amazon Store Builder was used to the fullest. Brand management tools were also not thoroughly utilized and hence, the advantages of customization could not be achieved. Maintaining distance from all tools prevented the storefront from gaining an edge over competitors.
Our Solution
Solution of
Work
Storefront Analysis
We picked the best resources from our pool for a comprehensive analysis of the storefront and made a list of things that needed to be fixed for better overall performance. Besides, our team also analyzed competitors’ storefronts to understand how to excel in the home decor industry under the current market conditions.
Marketplace Redesign
Our designing team created an appealing storefront with the help of Amazon Store Builder and brand registry tools, adhering to all the Amazon creative guidelines. While redesigning the storefront, our team constantly bore in mind that it needed to be engaging as well.
Fresh Content Generation
We enhanced the Amazon listings with unique, persuasive product titles and descriptions, along with A+ content like comparison charts, lifestyle imagery, and compelling videos. Our experts made efforts to provide content that enabled storefront visitors to make informed decisions.
Product Photo Editing
All product photos were edited for clean, detailed visuals. Product photos depicting the features and specifications of the products in a clear manner encouraged people to trust the brand and influenced their purchase decisions positively. It also helped strengthen the brand image which will surely offer several long-term benefits.
Project
Outcome
The storefront enjoys a great appeal and much stronger brand value. There’s a 45% rise in the storefront visitors, resulting in 27% higher sales. The client also expressed happiness about the fact that as suggested by the performance reports, brand loyalty among the customers was expanding.
Amazing to see that a third party company gave us service like an in-house team. It did excellent Shopify product upload work which was complex for us. We also noticed that each phase of Shopify product upload task was transparent with our marketing team. It made our entire work like an interactive session. Hope to see same sprit & dedication in the future.
Martin Cooper - Manager of Company
