Creating Fascinating A+ Content for a Global Handicraft Seller
With a large team of handicraft spotters all over India, this seller delivers handmade art pieces to all parts of the world. Their huge clientele includes museums, hotels and restaurants, interior designers, big corporate houses, and homeowners. They recently added handmade figurines to their catalog.
Project Requirement
Overview of the
Project
Despite the huge popularity of Indian handicrafts in the global market, our client was not getting enough leads. The competition on Amazon is well-known but having no visibility in search results even after having mesmerizing, unique art pieces was blocking all avenues of growth for the client. After intense research, the client decided to include high-quality A+ content for better product visibility.
Project Challenges
Project
Challenges
Disorganized Data
The fact that the client was not achieving deserved success despite having a vast collection of handpicked art pieces, led us to the shortcomings in the listings. The listings were incomplete requiring the inclusion of product data. Disorganized and incomplete data also raised hurdles in preparing accurate performance reports.
Underperforming Listings
Most of the product pages on our client's Amazon store had zero impressions due to weak online visibility in search results. Even some of the most beautiful handicraft pieces failed to achieve the expected level of sales. The client put emphasis on the fact that for most of the products, his web store garnered more clicks than the Amazon store.
Weak Copywriting Efforts
The client used the product descriptions supplied by the art procurers for the Amazon store, which was the prime reason behind the listings' underperformance. No professional copywriter was hired to create compelling product descriptions.
Lack of Optimization Elements
The dearth of keywords and key phrases also obstructed the visibility-strengthening efforts. People looking for similar products used certain key phrases that were not targeted by the product content on the Amazon store. The content needed an effective optimization strategy.
Our Solution
Solution of
Work
Building an Exclusive Team
Generating A+ content was not a unidimensional job. Experienced professionals from multiple fields, such as copywriting, search optimization, data extraction, and data management, were deployed to get the job done in the most satisfactory manner. Our experts were given access to advanced tools and equipment for their jobs.
Organizing the Data
To ensure the placement of all products under relevant categories and subcategories, the product data was properly organized and segregated. Many duplicate listings were also removed. This data organization helped the product pages gain more visibility in the search results.
Enriching the Product Information
Leave alone the A+ content, even regular product content lacked the basic information level. Our content writing team conducted a few sessions with the client’s team to gather inputs and created an informative copy with complete product details and optimization elements, such as pertinent keywords, bullet points, and engaging language.
Reviving Dead Listings
Along with performing information enrichment as a way to resolve the dead listings, we also grouped products with matching features to provide store visitors with multiple options in a single listing. Aimed at raising the conversion rate, this grouping idea started to show results instantly.
Project
Outcome
The client's Amazon store began to receive higher digital footprints at the e-store. The A+ content we created also helped in building a stronger brand image. The client appreciates our professionalism and expertise. Presently, we have been engaged by the client for all listing, data management, and content creation needs of the Amazon store.
Amazing to see that a third party company gave us service like an in-house team. It did excellent Shopify product upload work which was complex for us. We also noticed that each phase of Shopify product upload task was transparent with our marketing team. It made our entire work like an interactive session. Hope to see same sprit & dedication in the future.
Martin Cooper - Manager of Company
