Catalog of the Product Success Story

Manufacturing has become quite competitive in the last few years and that's why many manufacturers have listings with insignificant sales for many of their products. This client was not an exception, and many listings were not getting enough sales. However, similar products listed by competitors on their e-commerce stores were performing quite well.

So many products were in the listings, but most were underperforming due to scanty data and incomplete product information. Lack of product information prevented prospective buyers from making well-informed buying decisions and ultimately sales suffered. Not being able to garner good sales was a concerning thing as it has stagnated the growth of the business.

This was the biggest mistake our client was making; he was relying on his sales team for product descriptions without having any copywriters on the team. Though, the team understood the products well, creating customer-friendly product content was, of course, not their forte. The absence of impressive content prevented their products from achieving good search engine visibility.

Product photo inconsistency made it difficult for our client to showcase the entire product range in a consistent manner. All photos were being saved in original form without any editing and hence, the display on the e-commerce store was inconsistent. Product photo consistency needed to be ensured via a well-strategized image editing campaign.

The first thing our experts did to understand the required changes was to conduct detailed market research and competitor analysis. The recent market trends and practices were analyzed and the policies that brought good results for top-rated competitors’ business operations were ascertained. This included customer inclinations, product categorization, pricing, and content.

When it comes to SEO analysis, we don't just settle for the optimization of text content; we take care of other elements like product photos and videos as well. We conducted keyword research, examined other optimization elements, analyzed the entire website, and then made all changes that transformed the e-store into a well-optimized one.

Product content, such as titles, descriptions, and bullet points play a vital role in convincing potential buyers that the product fits their requirements perfectly. We deployed some of the most experienced content writers to put the features and specifications of the machines being offered in the best possible set of words.

All product photos were edited for consistency and a better look. The visual aspects and features of the machines and appliances were accentuated in the product photos for the convenience of potential buyers. The sizes and resolutions of the photos were also considered and fixed according to the client's instructions, industry trends, and e-store requirements.