Creating a Striking Product Catalog and Providing World-class Image Retouching Services to a Leading Online Hardware Store
The client has been operating an online hardware store for the last five years and takes pride in the fact that his products are being delivered to all states of the U.S.A. The client’s brand is renowned for providing high-quality products at competitive prices.
Project Requirement
Overview of the
Project
Despite operating the store for the last five years, the client was clueless about the ways to create a brilliant catalog and achieve world-class quality in product photos. As an e-commerce entrepreneur, the foremost concern for them was to a product catalog with compelling product content and photos.
Project Challenges
Project
Challenges
Traditional Manual Process
The product range of the client was being offered via multiple sales channels but there was no system in place for inventory syncing and hence, extensive manual efforts were needed. Order processing and shipment tracking were also not automated. They required automated processes for catalog management and sales.
Slow Process Management
For successful e-commerce business operations, processes, like inventory updating, order management, and sales return management need quick attention. We help our clients build a procedural system for time-sensitive operations so that all crucial business tasks get accomplished timely and e-commerce operations get good results.
Inaccuracies and Technical Glitches
There were many things that needed either to be entered or corrected like precise product dimensions, features, functionalities, manufacturer details, etc. Mitigating errors was necessary to enable shoppers to make informed buying decisions. Technical glitches like slow portals and slow connections were also to be fixed.
Unsatisfactory Image Quality
Product images hold immense significance in e-commerce and that's why these images are required to be flawless and attractive. Our client was not satisfied with the quality of the photos being used for the store. Apparently, the hardware e-store was unable to reach the projected growth due to the compromised product image quality.
Our Solution
Solution of
Work
Product Listing with Accurate Information
The product details of the client were missing a lot of pertinent information and we managed to gather all such information from various offline and online sources and keyed it in while ensuring over 99% accuracy.
After addressing these data inaccuracies and discrepancies, we created a complete database of the entire product range of the client and uploaded it to the e-store. The inclusion of comprehensive product information played an important role in the achievement of significant sales growth.
Product Listing Optimization with Descriptions
We engaged the best of our product description writers to put the exclusive features of the products in the most impactful manner. We made sure that the descriptions remained concise but no feature of functionality was missed.
Our team also took care that the keywords were properly embedded across the product information. We used effective keywords across product titles, bullet points, and descriptions.
Image Editing and Optimization
To achieve the projected sales growth in e-commerce, an online store needs quality product photos that display all visual aspects of the products fascinatingly. Our image editors have gained specialization in enhancing product images.
With the use of techniques like background replacement, color correction, shadow creation, etc., our image editing team delivered stupendous images that helped the e-store attain significant sales growth.
Introduction of Automated Processes
To make business operations smoother, we replaced manual order processing and inventory management with automated processes. This change also facilitated setting up storefronts on various e-commerce marketplaces which is supposed to be a normal practice in e-commerce nowadays.
Our technical experts visited the e-store through a VPN and ascertained the glitches that were causing connectivity issues and implemented solutions to fix them. Now, the e-store offers a much better user experience.
Project
Outcome
The first thing our client said while providing feedback after project accomplishment was, “You guys did a fantastic job!” The client assured us that we would always be their first choice for outsourcing needs. When it comes to the results, today the client enjoys a much higher sales level and a stronger brand image.
Amazing to see that a third party company gave us service like an in-house team. It did excellent Shopify product upload work which was complex for us. We also noticed that each phase of Shopify product upload task was transparent with our marketing team. It made our entire work like an interactive session. Hope to see same sprit & dedication in the future.
Martin Cooper - Manager of Company
