Optimizing Product Listing for the Online Store of a Fashion Brand Having Over 20K SKUs
Based out of the U.K., the client operates a fashion online store with a wide product range with over 20,000 SKUs. Apart from clothing, the client’s store also sells fashion accessories, handbags, wallets, and footwear.
Project Requirement
Overview of the
Project
The client was struggling to have an optimized listing but none of their efforts brought any results. A new listing with a properly optimized catalog was needed to yield the expected results from business operations.
Project Challenges
Project
Challenges
Understanding Product Range
All 20k+ products of the client were uploaded in multiple categories as the client deals in fashion which is quite a vast industry with a wide array of product ranges. Our client also deals in multiple categories and one of the foremost things for our team was to have a complete comprehension of the taxonomy of the inventory.
Complexities of Magento
The e-store of our client was built on Magento, which is supposed to be one of the most complex e-commerce platforms. We pick the best resources from our Magento team, that could handle such a big catalog. Being highly experienced, the dedicated professionals effortlessly performed the job.
Image Editing and Retouching
Good product images are essential for an appealing catalog and when it’s about great images, we are here to help our clients, irrespective of what kinds of products they sell. We have the capability to transform low-quality images into stunning photos with perfect lighting, apt backgrounds, vibrant colors, & retouched resources.
Crisp Product Descriptions
With the availability of so many product options, today’s online shoppers want to be well-informed before clicking the buy button, and product description plays an important role in impressing buyers. Our expert content writers create crisp, compelling, keyword-rich, and informative descriptions for your entire product range.
Our Solution
Solution of
Work
Competitor Website Analysis
Competitor analysis helps businesses identify their strengths and weaknesses and lets them find new opportunities. We analyzed a few websites and figured out ways to increase the efficiency of the catalog through product images, product descriptions, and other listing elements.
We took note of the strategies that brought good results for the competitors and selected the elements that seemed suitable for our client and defined the strategy that aimed at improving the overall efficacy of the product catalog.
Catalog Listing Services
Our team obtained brief information on all products from the client and started gathering additional information from other stores to ensure complete product information on the client's e-store. Our content team enriched product descriptions with intense research about specifications, features, and technical details.
After mustering all pertinent product details, we keyed in all the information in a spreadsheet and uploaded it to the client's e-store. Our experts ensured the reflection of complete, up-to-date information on the Magento-powered store.
Store-Specific Image Editing
Product images for e-stores need specific dimensions and sizes. Our experts edited each image as per the store for better consistency and proper display of products. Moreover, we also took care of those platform-specific image editing needs.
When editing product photos, our talented image editors paid good attention that the images were clean enough to communicate all visual details and compelling enough to make online shoppers click the buy button.
Engaging Product Descriptions
A big difference between online and offline shopping is the absence of a human touch that a salesperson can offer in offline shopping, but we filled this void with carefully crafted crisp, engaging, and compelling product descriptions.
Our writers conducted thorough research to collate all relevant product details and features and put them in the best possible sets of words. We also researched the target audience to make sure each description aimed at increasing sales.
Project
Outcome
We delivered an optimized listing within just two weeks and the client started to get more store visitors and sales orders within the next week. Presently, we also provide order management and data extraction services to the client. The client is happy that our services have brought great efficiency to their business operations.
Amazing to see that a third party company gave us service like an in-house team. It did excellent Shopify product upload work which was complex for us. We also noticed that each phase of Shopify product upload task was transparent with our marketing team. It made our entire work like an interactive session. Hope to see same sprit & dedication in the future.
Martin Cooper - Manager of Company
