Defining the Most Streamlined Data Extraction Process with a Balanced Involvement of Automation and Human Expertise for a Marketing Agency
Engaged in delivering all-encompassing marketing services for over eight years, this client serves clientele from multiple countries including the U.S.A., the U.K., France, and Germany. The agency caters to the marketing needs of clients from various industry verticals, including kitchen and bathroom fittings, automobile spare parts and accessories, mobile accessories, beauty products, etc.
Project Requirement
Overview of the
Project
The client wanted a streamlined data extraction process to augment the efficiency of the marketing campaigns designed for their client companies. Manual data extraction methods were needed to be added to the scraping processes for better results.
Project Challenges
Project
Challenges
Failed Automated Data Extraction Process
Marketing agencies have to rely on data to a great extent for rewarding operations but this client was struggling with data scrapping despite having a premium automated data extraction process in place. Their efforts towards data extraction were not yielding good results and hence, their business was suffering.
Understanding Marketing Industry
To deliver an efficient data scrapping drive, the foremost requirements were to comprehend the marketing industry and how they utilized data for their operations. This was essential to understand what type of data was required and what would be the best way to extract that. Data enrichment was also to be based on that.
Large Volume Data Management
When you extract data in huge volumes, you need to have a robust data management system for good utilization of the collated data. Our client didn’t have an efficient data management process and we were to ascertain what data management process would be best for their operational processes.
Inconsistent Data Formats
Inconsistency in data formats made data utilization a strenuous task for our clients. Data mustered from various sources was being saved in the original format and hence, massive inconsistency in data formats was visible. They seriously needed a process to ensure data format consistency.
Our Solution
Solution of
Work
Custom Manual Data Extraction Process
We analyzed the operational strategies and processes of the marketing agency and defined a manual data scrapping routine that not only streamlined the scrapping process but also made data enrichment easier and more efficient.
Manual data extraction didn’t just enable dealing with CAPCHAs but also allowed effortlessly handling dynamic content on websites. Many developers use JavaScript to load content dynamically. Our data experts didn’t face any troubles while interacting with such elements.
Data Format Consistency
Data format consistency is essential for reaping the maximum benefit of data usage. We ensured absolute data consistency and made sure that data could be easily analyzed and compared whenever required.
This made it easier for the marketing agency to define rewarding strategies and efficient policies based on the available data that could be comprehended easily and quickly.
Efficient Data Management
We extracted a lot of data for our clients and enriched it for defining promising marketing campaigns. When there’s a huge volume of data to be handled, an efficient data management process needs to be there; that's why our team established a custom data management routine for the agency.
While managing high volumes, our team made sure that the accuracy of the data was not compromised. We ensured over 99% accuracy by implementing proven data validation methods and regular audits.
Handling IP Blocking & Session-based Measures
Website owners use IP blocking techniques to prevent data scraping but our data scrapping professionals used virtual private networks (VPNs) to bypass it. The use of proxy servers helped us scrap data from websites that block IPs.
Yet another method used by websites is to observe user behavior to spot scrapping efforts. We employed the practice of regularly clearing cookies and cache. We prevented spending too much time on websites and kept on logging in and out to mimic normal browsing patterns.
Project
Outcome
The data accuracy enhanced by 40% and the speed of data extraction increased 3 times. With the availability of relevant, accurate data, the content on the e-store got a complete revamp and sales rose by 60%.
Amazing to see that a third party company gave us service like an in-house team. It did excellent Shopify product upload work which was complex for us. We also noticed that each phase of Shopify product upload task was transparent with our marketing team. It made our entire work like an interactive session. Hope to see same sprit & dedication in the future.
Martin Cooper - Manager of Company