Establishing Smooth and Efficient Data Extraction and Cleansing Routine Offering 35% Cost Reduction
Our client is a management and consulting firm in the U.K. that helps businesses achieve goals and growth through strategic and operational changes. They assist companies in combating industry-specific challenges, adopting innovative strategies, and achieving sustainable growth. The clients of the company include some big names in the energy industry, manpower providers, water treatment companies, etc.
Project Requirement
Overview of the
Project
The databank of our client had not been updated for long and hence, became outdated. The operational efforts of the client were not yielding satisfactory results due to scanty data. The client needed to cleanse the existing data and add relevant fresh data extracted from various sources.
Project Challenges
Project
Challenges
Understanding Business Needs
Unproductive decisions based on scanty and inaccurate data made in the past didn't let the client's business achieve a strong online presence, and that's why data extraction became a challenging task. Deep research on business needs and market practices was needed to define a good data extraction strategy for the business.
Inefficient Automated Data Collection Methods
The absolute reliance on automated data collection methods was not working due to the diversity in structures, layouts, and navigation design of target websites. Creating an effective automated script for such diverse websites was next to impossible and that’s why manual data extraction and cleansing methods were required to be inculcated in the routine.
Scanty, Inaccurate, Unorganized Data
The client found it quite challenging to fix and cleanse huge databases having massive errors, duplicate entries, inaccurate information, and missing entries. This shortcoming impacted the business’s ability to make productive decisions and define effective policies. In short, the unavailability of adequate, pertinent data was the biggest hurdle between the firm and the desired success.
Multiple Databases
The marketing and consulting firm had clients from various industry and professional backgrounds, which led them to maintain multiple databases. Organizing and managing multiple databases are complicated tasks that require professional assistance. The client was in serious need of data professionals who could handle large volumes of data stored in multiple databases.
Our Solution
Solution of
Work
Analyzing Business and Market
Due to the weak online presence of the client's business, our professionals had to put in extra effort to identify the business needs. Our expertise and perseverance led us to great results despite massive complications. We deployed four seasoned data experts to take exclusive care of the client’s data operations.
Custom Hybrid Data Collection
Considering all the business needs, we defined a custom data collection routine combining automated and manual processes. This helped our client in extracting accurate and relevant data from diverse sources. Also, a stringent data validation routine was established to ensure utmost accuracy.
Data Cleansing
Just like data extraction, the data cleansing routine we employed was also a blend of manual and automated processes. Our experts made sure that deduplication, standardization, and validation remain at the core of the cleansing process. The data cleansing routine we defined for our client business helped them achieve the most productive form of data in short time frames.
Data Organization & Management
As the data with our client was collected from various sources, it was extremely inconsistent. Our data professionals employed advanced data standardization techniques for uniformity across all databases. The databases were organized in a manner that searching, sorting and analysis became quite convenient. Proven data management techniques ensured hassle-free handling of databases.
Project
Outcome
Data discrepancies were minimized within just a week and the client's overhead expenses were reduced by around 35%. Well-organized databases with accurate information enabled our client to create efficient marketing campaigns, leading to higher returns on investment.
Amazing to see that a third party company gave us service like an in-house team. It did excellent Shopify product upload work which was complex for us. We also noticed that each phase of Shopify product upload task was transparent with our marketing team. It made our entire work like an interactive session. Hope to see same sprit & dedication in the future.
Martin Cooper - Manager of Company
