Helping a Computing Device E-store Acquire 25,000+ Visitors with Listing and SEO Optimization
Having an online presence for over 20 years, this client deals in desktop computers, laptops, and Computer accessories and spare parts, such as mouse devices, keyboards, data cables, hard drives, external hard drives, solid state drives, external solid state drives, routers, flash drives, etc.
Project Requirement
Overview of the
Project
Despite a long history in e-commerce, the client was not attracting enough leads and his sales volume was not increasing at the expected rate. After thorough research, he realized that the product listings and search engine optimization efforts lacked substance. His listings required a complete revamp, along with radical changes in the offline and online SEO strategies.
Project Challenges
Project
Challenges
Fierce Competition
Computers have become a part and parcel of today’s lifestyle and that’s why so many manufacturers and traders deal in computing devices and computer accessories. Competition from several established vendors was the biggest challenge for our client. Despite having a vast range of high-quality products, the client was losing a significant volume of expected sales to the competition.
Inefficient, Unimpressive Product Content
Product titles and descriptions on the e-store were stuffed with keywords and the bullet points were missing the point. Besides, the product descriptions were neither informative nor engaging. As expected, SEO elements were nowhere in the entire product content. The content lacked the storytelling that was required to convince potential customers.
Poor Product Photos
When it comes to communicating the features of a product, product photos matter a lot. The product photos uploaded on the client’s online store were inconsistent and featured low quality. Product photos failed to impressively communicate the visual aspects and the features of the computing devices and accessories to the e-store visitors.
Low Customer Interaction
Technology has changed the way the world works and today, customer interaction is of paramount importance for businesses. Our client didn’t take it seriously and paid a heavy price. The e-store didn't have much of reviews and many queries in the Q&A section were not replied to. The low customer interaction was discouraging potential customers from buying products.
Our Solution
Solution of
Work
Comprehensive Research
When it came to research, we analyzed both the market and the website. Through market research, we figured out how competitors won a greater share of overall market sales and through website research, we ascertained the flaws emerging out of poor SEO implementation. Even basic SEO elements were missing from the website. This research helped us a lot in strategizing optimization.
Listing Optimization
To optimize listings, we conducted keyword research, rewrote product titles and descriptions, and generated fresh bullet points. This time we structured the descriptions in such a manner the pertinent information was delivered in a storytelling fashion. Some proven keywords were inserted in the title and the most impressive features were inculcated in the bullet points.
Enhancing Customer Interaction
We made a list of repeat customers and encouraged them to leave detailed, positive reviews. Our copywriters prepared answers to most asked questions about the products and made sure no customer queries were left unattended. Moreover, we helped our client set up social media accounts on various platforms to open new communication gateways.
Image Enhancement
We suggested our client to invest in professional photography and leave the rest to our image editors and optimizers. Our image editing professionals ensure the depiction of all relevant features across the product photos while maintaining consistency. When it came to image optimization, we used keyword-infused alt tags
Project
Outcome
Listing and SEO optimization raised the client's sales graph by 50%. Pertinent keywords raised the conversion rate of the client from 12% to 19%. Also, the e-store started receiving more positive reviews for the products.
Amazing to see that a third party company gave us service like an in-house team. It did excellent Shopify product upload work which was complex for us. We also noticed that each phase of Shopify product upload task was transparent with our marketing team. It made our entire work like an interactive session. Hope to see same sprit & dedication in the future.
Martin Cooper - Manager of Company
