Enhancing ROI for Tri State Gate, an Eyewear Brand by Changing PPC Strategies
Engaged in selling eyewear through multiple e-commerce platforms, Tri Star Gate enjoys good online visibility. In addition to online marketplaces, they sell their products through their self-owned e-store. They have a robust collection of eyewear pieces from leading brands like Ray-Ban, Calvin Klein, Tommy Hilfiger, Arnette, Oakley, Randolf, SPI, and more.
Project Requirement
Overview of the
Project
Though the online visibility of the client's e-store was impressive, impressions were not converting into sales. The client had hired an online marketing agency for PPC campaigns to run campaigns for all selling platforms but the online advertising expenses were not yielding expected returns. They needed professional PPC strategists who could bring economy to campaigns while ensuring good returns.
Project Challenges
Project
Challenges
Absence of Effective Keyword Strategy
The client needed intense keyword research to create effective ad copies. Relevant keywords help businesses reach customers who are looking for the products being offered. Due to the use of irrelevant keywords, the results of the PPC campaigns were insignificant in comparison to the cost of running the campaigns.
Weak Organic Visibility
The client was finding it quite challenging to boost the organic visibility of the eyewear range and all their efforts in this direction failed despite sincere efforts and huge investments. They seriously needed an effective strategy to expand organic reach to achieve considerable growth.
Declining Sales
The sales of the client were constantly declining due to multiple reasons. Inefficient listings, under-optimized landing pages, website issues, impertinent keyword targeting, and poorly designed ad campaigns are some of the reasons behind declining sales. Also, the website didn’t offer a good user experience on handheld devices like mobiles and tablets.
Substandard Product Content & Images
Low-quality product photos and descriptions were deterring e-store visitors from buying products. The features of the products didn’t reflect well in product descriptions. Similarly, product images were of inferior quality and lacked the needed appeal. Both product content and photos needed editing and optimization.
Our Solution
Solution of
Work
Keyword Research
We started with keyword research as we had understood that one of the major reasons behind the failures of previous PPC campaigns was the wrong selection of keywords. We conducted keyword research and picked pertinent keywords so that the ads could reach the right target audience and the expected results could be achieved.
PPC Campaign Redesign
We built an exclusive PPC management team for our client by deploying the best resources from our pool and tasked them with redesigning PPC ad campaigns with an entirely fresh approach. Our experts analyzed the client’s previous campaigns, researched the competitors' ad campaigns, and redesigned campaigns that promised higher returns on investment.
Landing Page Optimization
For the achievement of the PPC campaign goals, landing pages need to be fully optimized. Our team made sure that the landing pages loaded swiftly, the pages were responsive, and the content was placed perfectly. Besides, we implemented practices that ensured an amazing user experience.
Copywriting and Image Editing
Our copywriters generated fresh, unique content for each ad to ensure all features and USPs of products are highlighted and all expected queries of potential buyers are resolved. The product photos to be used in campaigns were edited for a compelling impression. High-quality, clear, detailed images helped us showcase products impressively.
Project
Outcome
The online store of the eyewear brand experienced a surge of 35% in website visitors and a rise of 78% in revenue. The conversion rate of the e-store also rose by around 26%. The client found the performance of the PPC campaign exceptional.
Amazing to see that a third party company gave us service like an in-house team. It did excellent Shopify product upload work which was complex for us. We also noticed that each phase of Shopify product upload task was transparent with our marketing team. It made our entire work like an interactive session. Hope to see same sprit & dedication in the future.
Martin Cooper - Manager of Company
